Since the return to the post of CEO, Michael - Dell began a series of measures to revitalize the Dell. In the past year, he broke the old Dell and only the practice of large-scale cooperation in the retail giant, began looking for more small computer retailer and consulting firm for small and medium customers. In addition, he also reshaped the Dell product line, introduce more consumer-oriented notebooks. Industry analysts said that Dell seems to have done everything to save the case.
However, just when the company in a positive direction, there are always unhappy things have happened this year, its market share has declined by 11%. The latest blow was the second this week, Dell, New York state court ruled that alleged false advertising, fraudulent business practices. Dell's advertising promotions with free flat panel displays, auxiliary memory, rebates, price discounts and other commitments. However, there are data that only 7 of consumers are eligible for a discount. In addition, the judge also said the phone call Dell for technical support services for too long, the customer's phone will be in Dell spinning; when some parts that need to be replaced when Dell refused to provide on-site service. Some customers said they need to wait weeks, months or even years to solve problems.
New York State Supreme Court judge ordered Dell to clarify to consumers: Most consumers do not receive free money or the next day repair service qualifications. As early as last year, New York State Attorney General 瀹夊痉椴佸簱榛?(Andrew Cuomo) to sue Dell. Cuomo said, "Over the years, Dell's commitment to consumers is just a decoy, after spending thousands of customers, in fact not get service.
But Dell said the ruling did not agree Faguan, we must resolutely defend their's interests, we firmly believe that, when those proceedings concluded, the court will rule that only a small part of the customer Shou 褰卞搷.
Thursday Dell will release first quarter earnings, analysts widely expected earnings per share were flat with last year, despite strong sales. Analysts expected profit for the quarter was 696.2 million U.S. dollars Dell, equivalent to 34 cents per share, revenue of 15.7 billion U.S. dollars, while last year the profit was 759 million U.S. dollars, equivalent to 34 cents per share and revenue of 147 million.
Despite concerns about the global economic downturn prompted consumers and businesses cut spending, but Dell's rivals, including Apple, HP and IBM, the quarterly results were achieved strong growth. If Dell's profit and revenue expectations for its future are not optimistic, which means that competitors will win their customers are.
Dell is not clear whether done out of its predicament. In 2007, the U.S. Consumer Satisfaction Index PC market, behind Dell, Apple, HP and Gateway Corporation. Industry analysts said that Michael may also need a year to the Dell with a dilemma, but the problem is on the right track, while Dell and its rivals will lead the number of the.
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